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NovaGen Development
Web Development

Trovec Metal Supplies

A trade website for a UK steel and aluminium stockholder, structured around a deep product catalogue that buyers search rather than browse.

Client
Trovec — Steel & Aluminium Stockholders
Category
Web Development
Delivered
2021
Status
In production
Trovec Metal Supplies

The brief

Trade buyers do not browse. Somebody sourcing aluminium sheet knows the grade, the thickness and the finish before they open a browser, and the site's job is to confirm availability and open an enquiry with as little friction as possible. We built the catalogue around that behaviour — search and specification first, marketing second — and put enquiry forms on the product pages themselves rather than behind a contact link.

What we built

  • Product catalogue organised by metal, form and specification
  • Search-led navigation suited to trade buyers
  • Enquiry routing straight from product pages
  • Structured data for product search visibility
  • Built for the UK market from Sri Lanka
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Let's build something worth showing off.

Tell us what you are trying to solve. We will come back with an honest assessment, a realistic timeline and a fixed estimate — usually within one business day.

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Minuwangoda, Sri Lanka