Skip to content
NovaGen Development

Web Development

Trovec Metal Supplies

A trade website for a UK steel and aluminium stockholder, structured around a deep product catalogue that buyers search rather than browse.

Client
Trovec — Steel & Aluminium Stockholders
Discipline
Web Development
Delivered
2021
Status
In production
trovec-metal-supplies
Trovec Metal Supplies — screenshot

The brief

Trade buyers do not browse. Somebody sourcing aluminium sheet knows the grade, the thickness and the finish before they open a browser, and the site's job is to confirm availability and open an enquiry with as little friction as possible. We built the catalogue around that behaviour — search and specification first, marketing second — and put enquiry forms on the product pages themselves rather than behind a contact link.

What we built

  • 01 Product catalogue organised by metal, form and specification
  • 02 Search-led navigation suited to trade buyers
  • 03 Enquiry routing straight from product pages
  • 04 Structured data for product search visibility
  • 05 Built for the UK market from Sri Lanka
Share this project

More work

Other projects

All projects

Next step

Have something ambitious in mind?

Tell us what you are trying to solve. An engineer — not a salesperson — will come back with an honest assessment and a realistic plan, usually within one business day.

Start a project +94 77 227 6810